testTAG

About

testTAG generates a single script that can be added to your site via Adobe Launch to run basic A/B/n tests.

Test Script Generator

Test Setup: General

Test Name

Name of your test as you want it sent to Adobe Analytics. 50 character limit.

Adobe Analytics Setup

eVar you want test assignment data sent to. Note that the selected eVar will need to be configured by an Adobe Analytics Admin in order for data to show up in reporting. Assignment data sent as a string, formatted [Test Name]:[Variation Name].

Enable ttID

ttID is a unique, alphanumeric ID assigned to each visitor that you can opt to send to Adobe Analytics, but isn't required. Note that if enabled, the selected eVar will need to be configured by an Adobe Analytics Admin in order for data to show up in reporting.

Enable Global Tracking

Global Tracking is an optional section where you can add any additional tracking needed across control and treatment variations. If tracking needed is specific to each variation, it should be included within the variation JS. DO NOT wrap your JS in script tags!

Test Setup: Variations

Variation

Variation name sent to Adobe Analytics for tracking. For Control, this is automatically set and cannot be updated.

Control JS

This is optional for control, and should only be used to add tracking that isn't appropriate for the Global Tracking feature. DO NOT wrap your JS in script tags!

Your Script